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OLAY REGENERIST
This campaign was created for Olay Regenerist. The client KPI's were to present facts that scientifically prove the effectiveness of the product, to educate users on the science behind skin-aging, and ultimately engage target demo to click thru to learn more about the product. My role involved a client facing brainstorm at Saatchi & Saatchi and P&G reps, followed by the design of two concepts. The client chose the more simplified concept and that was built for desktop, mobile, in HTML5, Flash, and VAST.
*must enable flash to preview
Created in Photoshop
Innovid, Fall 2015
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