This campaign was created for Olay Regenerist. The client KPI's were to present facts that scientifically prove the effectiveness of the product, to educate users on the science behind skin-aging, and ultimately engage target demo to click thru to learn more about the product.  My role involved a client facing brainstorm at Saatchi & Saatchi and P&G reps, followed by the design of two concepts.  The client chose the more simplified concept and that was built for desktop, mobile, in HTML5, Flash, and VAST.  

View Interactive Experience

*must enable flash to preview

Created in Photoshop

Innovid, Fall 2015