COMCAST ADVERTISING BRAND CAMPAIGN
“Your Door to What Works” launched Comcast Advertising’s unified identity through an integrated campaign positioning the company as a media partner that connects brands to the right audiences, premium content, and measurable business outcomes.
The initiative required a cohesive rollout across multiple channels to reinforce a consistent brand narrative in market.
While Xfinity creative led TV spot production, my role was to lead development and execution of the campaign across digital and promotional touchpoints, ensuring alignment with the broader brand strategy and consistency across all creative outputs.
The campaign launch resulted in a surge in website engagement - with an over 89% increase in new users and an over 77% increase in Contact Us form submissions on CA.com vs previous period.
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Comcast Advertising
Summer 2025