COMCAST ADVERTISING PRESIDENT'S CLUB
At Comcast Advertising, I led creative for an annual incentive trip recognizing top sales performers. This year we hosted the event at the new W Punta Cana, bringing together the Executive Leadership Team from Comcast Advertising, our industry partners who sponsor the event, and our top 100+ sellers.
The goal was to design a bespoke, premium experience that celebrated performance while reinforcing future motivation and brand connection.
Using generative AI early in the process to rapidly explore visual territories, mood boards, and thematic directions, we were able to accelerate alignment and create a scalable concept that felt appropriate for this occasion. I then directed internal teams and agency partners to bring the vision to life across multiple touchpoints, from pre-event communications to on-site environments, ensuring a cohesive and elevated experience, while also being a core contributor to creative execution.
The final program delivered a highly curated, luxury experience that elevated the perception of the incentive trip and strengthened engagement with top performers. Using generative AI upfront allowed us to move faster, explore more creative range, and execute with greater clarity and consistency.
Comcast Advertising
Winter 2025