WEBSITE HERO ANIMATION
Helixa, a B2B software company, develops AI and machine learning–driven SaaS products that unify disparate data sets to generate advanced research insights for clients.
The objective was to create a homepage hero animation that clearly communicates Helixa’s value proposition, tells the company’s story, and engages audiences—all within a 60-second timeframe.
I led the end-to-end creative process, including concept development, storyboarding, design, and animation execution. Translated complex technical capabilities into a clear, compelling visual narrative that highlights how Helixa transforms data into actionable insights.
The final animation strengthened brand awareness and delivered a clear, compelling understanding of Helixa’s value almost immediately. It's one of a series of brand assets and design systems I developed that positioned the company for acquisition.
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Helixa
Winter 2020