MULTISCREEN TV ADVERTISING REPORT
Comcast Advertising leverages data-driven insights and premium thought leadership to establish credibility and authority in a highly competitive, multiscreen TV landscape.
These reports are intentionally designed to feel high-value and editorially rich, which not only drives strong conversion rates for lead capture, but also creates durable assets that can be repurposed across channels.They play a critical role across the funnel fueling marketing campaigns while equipping sales teams with compelling, insight-driven narratives to strengthen client conversations.
In my role, I led the creative direction and execution of these enterprise-level reports, along with the integrated campaign assets that supported them pre- and post-launch.
The result was consistently strong performance driving qualified leads, improving conversion, and establishing a scalable content engine that extended seamlessly across long- and short-form formats.
Comcast Advertising
Spring 2025