GO ADDRESSABLE
Go Addressable is an industry initiative led by Comcast Advertising, a4 Advertising, DIRECTV Advertising, DISH Media, Paramount, and Spectrum Reach to help maximize the scale, impact and value of TV as a marketing platform. The goal of this collective is to accelerate the growth of addressable TV advertising, making it easier for advertisers to incorporate it into their campaigns.
The goal of the Go Addressable Summit specifically is to bring leaders and decision makers together from across the TV advertising ecosystem to raise awareness to addressable TV solutions and the value ad it brings to advertisers.
My role in this was to develop and champion the Go Addressable brand across the Convene event space to emphasize and reinforce key messaging to educate and guide attendees through the experience.
GoAddressable
Fall 2023