SOCIAL MEDIA
VISUAL SYSTEM
Comcast Advertising, the advertising division of Comcast, is a global leader in media, technology, and advertising. Each year, the Social team and Creative team partner to create content that celebrates and acknowledges holidays and recognition months.
The objective was to create design systems for this specific use case that feel more human and relatable, using timely content to drive engagement rather than relying solely on transactional messaging.
My responsibility was to design and develop these visual systems, ensuring each brand had a distinct look, tone of voice, and animated execution that aligned with its identity, while also managing their year-over-year development across all brands.
These visual systems boosted engagement, became a repeatable framework for celebrating holidays and recognition months across all brands, strengthening brand identity and audience connection year over year.
Comcast Advertising
Winter 2023